Awarding Body: University of Vitez
Number of ECTS: 240
Duration: 4 years/8 semesters (Flexible Study)
Mode of delivery: Online
Study program title: Bachelor of Economics
Specialisation: Marketing Management
The aim of this study programme is to equip the learner with:
- comprehensive knowledge of the core principles of economics,
- acquisition of knowledge in business organisation, decision making and marketing organisation and management
- Systematic understanding of market research models and market segmentation,
- Appreciation of specific market and marketing strategies and systematic understanding of marketing mix components and market positioning,
- Systematic understanding of communication with consumers and the general public.
- Comprehensive understanding the core components of B2C and B2B including all the models pertinent to the topic.
The key competencies that the student will gain following succesful compleation of the study programme includes but is not limited to:
- Autonomously contribute towards the management of marketing and sales services,
- Systematically research, analyse, process and present market and consumer data.
- Succesfully employ pricing policies
- Deploy originality when developing and implementing promotional campaings through traditional or digital media.
- Foster innovation and creativity when strengtheining existing brands of companies or institutions.
After completing study program, students gain the following title:
-Legend: L= lecture, T=Tutorial, SP = Seminar and group papers, PL = practical lectures, PP = Professional practice, IL = Individual learning, SR= Source research, HW=Homework, IW = individual work
No  |  Course code |  Course title | Activity | IW |  Total |  ECTS | ||||
 L |  T |  SP |  PL |  PP | IL | |||||
1. | 5.01.01.E001 | INTRODUCTION TO ECONOMICS | 30 | 12 | 20 | – | – | 118 | 180 | 6 |
2. | 5.05.01.E002 | SOCIOLOGY FOR ECONOMISTS | 30 | 12 | 20 | – | – | 88 | 150 | 5 |
3. | 1.06.01.E003 | CALCULUS FOR ECONOMISTS | 30 | 12 | 20 | – | – | 148 | 210 | 7 |
4. | 5.01.06.E004 | STATISTICS | 30 | 15 | 20 | – | – | 145 | 210 | 7 |
5. | 6.03.E005 | BUSINESS ENGLISH I | 30 | 30 | 20 | – | – | 70 | 150 | 5 |
 |  | TOTAL | 150 | 81 | 100 | – | – | 569 | 900 | 30 |
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No  |  Course code |  Course title | Activity | IW |  Total |  ECTS | ||||
 L |  T |  SP |  PL |  PP | IL | |||||
1. | 5.01.04.E006 | MARKETING | 30 | 12 | 15 | 25 | – | 158 | 240 | 8 |
2. | 5.01.02.E008 | MANAGEMENT | 30 | 12 | 15 | 25 | – | 158 | 240 | 8 |
3. | 2.09.03.I009 | BUSINESS INFORMATICS | 30 | 12 | 10 | 25 | – | 163 | 240 | 8 |
4. | 6.03.E010 | BUSINESS ENGLISH II | 30 | 30 | 15 | – | – | 105 | 180 | 6 |
 |  | TOTAL | 120 | 66 | 55 | 75 | – | 584 | 900 | 30 |
No  |  Course code |  Course title | Activity | IW |  Total |  ECTS | ||||
 L |  T |  SP |  PL |  PP | IL | |||||
1. | 5.01.01.E011 | MICRECONOMICS | 30 | 12 | 10 | – | – | 128 | 180 | 6 |
2. | 5.01.03.E012 | MONETARY AND PUBLIC FINANCES | 30 | 12 | 15 | 10 | – | 143 | 210 | 7 |
3. | 5.01.05.E013 | ACCOUNTING | 30 | 12 | 10 | 25 | – | 133 | 210 | 7 |
4. | 5.02.04.P075 | BUSINESS LAW | 30 | 12 | 10 | – | – | 98 | 150 | 5 |
5. | 5.01.02.E015 | ORGANIZATION | 30 | 12 | 10 | 25 | – | 73 | 150 | 5 |
 |  | TOTAL | 150 | 60 | 55 | 60 | – | 575 | 900 | 30 |
No   |  Course code |  Course title | Activity | IW |  Total |  ECTS | ||||
 L |  T |  SP |  PL |  PP | IL | |||||
1. | 5.01.01.E016 | MACROECONOMICS | 30 | 12 | 10 | – | – | 128 | 180 | 6 |
2. | 5.01.01.E017 | ECONOMIC DEVELOPMENT AND ECOLOGY | 30 | 12 | 10 | – | – | 128 | 180 | 6 |
3. | 5.01.03.E018 | FINANCIAL MANAGEMENT | 30 | 12 | 20 | 20 | – | 98 | 180 | 6 |
4. | 5.01.02.E019 | ENTREPRENEURSHIP | 30 | 12 | 10 | 25 | – | 103 | 180 | 6 |
5. | 5.01.01.E020 | INTERNATIONAL ECONOMICS | 30 | 12 | 10 | – | – | 128 | 180 | 6 |
 |  | TOTAL | 150 | 60 | 60 | 45 | – | 585 | 900 | 30 |
-Legend: L= lecture, T=Tutorial, SP = Seminar and group papers, PL = practical lectures, PP = Professional practice, IL = Individual learning, SR= Source research, HW=Homework, IW = individual work
No  |  Course code |  Course title | Activity | IW |  Total |  ECTS | ||||
 L |  T |  SP |  PL |  PP | IL | |||||
1. | 5.01.02.E021 | HUMAN RESOURCE MANAGEMENT | 30 | 12 | 10 | 20 | – | 138 | 210 | 7 |
2. | 5.01.01.E022 | MACROSYSTEM OF EU | 30 | 12 | 10 | 20 | Â | 188 | 240 | 8 |
3 | 5.01.02.E053 | BUSINESS DECISION MAKING | 30 | 12 | 10 | 20 | Â | 138 | 210 | 7 |
4. | 5.01.06.E024 | QUANTITATIVE METHODS IN ECONOMICS | 30 | 15 | 15 | – | – | 160 | 240 | 8 |
 |  | TOTAL | 120 | 51 | 45 | 60 |  | 624 | 900 | 30 |
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No   |  Course code |  Course title | Activity | IW |  Total |  ECTS | ||||
 L |  T |  SP |  PL |  PP | IL | |||||
1. | 5.01.E029 | INTERNSHIP | – | – | – | – | 170 | 10 | 180 | 6 |
2. | 5.01.04.E031 | MARKETING RESEARCH | 30 | 12 | 10 | 20 | – | 138 | 210 | 7 |
3. | Â | ELECTIVE COURSE | 30 | 12 | 10 | 20 | – | 78 | 150 | 5 |
4. | Â | ELECTIVE COURSE | 30 | 12 | 10 | 20 | – | 78 | 150 | 5 |
5. | 5.01.02.E082 | FAMILY BUSINESS MANAGEMENT | 30 | 12 | 10 | 20 | – | 138 | 210 | 7 |
 |  | TOTAL | 120 | 48 | 40 | 80 | 170 | 442 | 900 | 30 |
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No   |  Course code |  Course title | Activity | IW |  Total |  ECTS | ||||
 L |  T |  SP |  PL |  PP | IL | |||||
1. | 5.01.04.E035 | CONSUMER BEHAVIOR | 30 | 12 | 30 | 20 | – | 118 | 210 | 7 |
2. | 5.01.04.E041 | BUSINESS COMMUNICATION | 30 | 12 | 30 | 15 | – | 93 | 180 | 6 |
3. | 5.01.04.E086 | CUSTOMER RELATIONS MANAGEMENT | 30 | 12 | 30 | – | – | 138 | 210 | 7 |
4. | Â | ELECTIVE COURSE | 30 | 12 | 10 | 20 | – | 78 | 150 | 5 |
5. | Â | ELECTIVE COURSE | 30 | 12 | 10 | 20 | – | 78 | 150 | 5 |
 |  | TOTAL | 150 | 60 | 110 | 75 | – | 505 | 900 | 30 |
No   |  Course code |  Course title | Activity | IW |  Total |  ECTS | ||||
 L |  T |  SP |  PL |  PP | IL | |||||
1. | 5.01.04.E087 | MARKETING SERVICES | 30 | 12 | 30 | 20 | – | 118 | 210 | 7 |
2. | 5.01.04.E088 | MARKETING CHANNELS | 30 | 12 | 30 | 20 | – | 148 | 240 | 8 |
3. | 5.01.04.E067 | DIGITAL MARKETING | 30 | 12 | 30 | 20 | – | 148 | 240 | 8 |
4. | Â | FINAL THESIS | – | – | – | – | – | 210 | 210 | 7 |
 |  | TOTAL | 90 | 36 | 90 | 60 | – | 624 | 900 | 30 |
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 | Course title | ECTS | SEMESTER | Course code | COURSE NUMBER |
1. | DIGITAL MEDIA | 5 | ce/VI | 2.09.02.I033 | I033 |
2. | ENTREPRENEURSHIP IN e-BUSINESS | 5 | ce/VI | 5.01.02.E055 | E055 |
3. | MARKETING OF NON-PROFIT ORGANIZATIONS BUSINESS | 5 | ce/VI | 5.01.04.E061 | E054 |
4. | INFORMATION SYSTEMS MANAGEMENT | 5 | ce/VI | 2.09.01.I026 | I026 |
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 | Course title | ECTS | SEMESTER | Course code | COURSE NUMBER |
1. | BRAND EVALUATION | 5 | ED/mm VI/VII | 5.01.04.E056 | E056 |
2. | MARKETING MANAGEMENT | 5 | ED/mm VI/VII | 5.01.04.E090 | E090 |
3. | BRAND MANAGEMENT | 5 | ED/mm VI/VII | 5.01.04.E091 | E091 |
4. | CUSTOMER SATISFACTION | 5 | ED/mm VI/VII | 5.01.04.E092 | E092 |
5. | MANAGEMENT PERSONAL SALES AND NEGOTIATIONS | 5 | ED/mm VI/VII | 5.01.04.E093 | E093 |
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